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September 2019

Moondust Cosmetics

Why year round sun protection for your skin makes sense

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Don’t put your sunscreen away just yet!

September is indeed here and many of us see it as the end of that strong summer sun and our efforts to protect our skin. There are some good health and beauty reasons for you to think about continuing to apply your sunscreen. Read on and discover yet another rewarding reason to select and save on Dr. Moondust’s special sun care offerings.  

Sunscreen works to actively protect every skin type. Since we perceive fall and winter sun to be weaker we also tend to stay outside longer thinking it’s safer. But that’s exactly when the damage to our skin occurs.

Even if you have a darker complexion, where the melanin in your skin does extend some natural protection from sunburns, you still need protection from harmful ultraviolet rays all year round.

It doesn’t take much sun to cause skin damage.

These are the three ways most of us know to shield our skin from the sun’s damaging rays:

  • sun avoidance
  • sun-protective clothing
  • sunscreen

The use of sunscreen can help protect your skin, reduce your risk for skin cancer, and reduce further damage from occurring.

These are the elements that sun smart people who either work outside or step out to enjoy all the health and wellness benefits of outdoor life look for:

  1. Sun protection for high intensity UV days in a water-based cream.
  2. Special formulations for outdoor activities in moderate climates.
  3. Protection suitable for scientific sunburn (apoptosis), sun sensitivity, and post-skin cancer patients (Moondust Cosmetics® products may be suitable for skin cancer patients – consult your dermatologist).

Recently unveiled improvements found in Skin Protector Plus offers an easy to apply consistency, and sensation pleasing ingredients that calm inflamed or irritated skin that may have resulted from other sun care products that contain harsh chemicals or synthetic perfumes. Moondust products – include a facial base and a skin protector – ideal for everyday sun protection at home, on a sun drenched holiday or for post procedures such as ablative lasers, peels or surgery.

Imagine all these positive elements packed into one attractive tube to tote along:

  • UVA + UVB protection
  • APF (apoptotic protection factor)
  • Natural and organic sun filters
  • No harsh chemicals
  • Paraben free
  • No synthetic fragrances or perfume
  • No artificial colour
  • Calming, soothing, and hydrating ingredients
  • Lightweight, easily spreadable
  • Suitable for all skin types

And if you are traveling with your Moondust Cosmetic’s® – the 60ml / 2oz tube is even TSA friendly!

This makes September a great time to stock up on Sun Protector Plus for any time you plan to be out in the sun, at home or away. “Fall in love” with Skin Protector Plus and show your skin some love at 15% off until Oct 23 (starting Sept 23).

Take advantage of the Fall Equinox “Pre-order campaign” set up to celebrate the arrival of the newly improved formula in the equally new and beautifully redesigned packaging.Find out more and see the full product line:  https://moondust-cosmetics-shop.myshopify.com/collections/all

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Dr. Moondust’s passions for people, true sun and skin protection and our shared environment

The launch of SKIN PROTECTOR PLUS in August 2019 in Vancouver, BC revealed the new look and new formulation of one of the products in the Moondust Cosmetics’® sun care protection line.  The celebration was also an opportunity to meet Dr. Moondust in person.

As a dedicated researcher, Dr. Chanda Siddoo-Atwal, is the President and primary biochemist behind the Moondust Cosmetics® team.  Her mission is to provide effective sun protection, using only the purest, natural medicinal ingredients without any animal testing, in an attractive and highly protective mineral base designed for daily use.  She also works to change the face of the suncare industry by dispelling myths about suncare products.  

She holds a Bachelor of Science in Biochemistry from the University of London and her Ph.D. in Applied Sciences is from Simon Fraser University. Her research was conducted at the BC Cancer Research Centre and she did her Post-doctoral fellowship in the Biochemistry Department at the Medical College of Wisconsin.

Cancer was her subject of specialization. The love of science and in particular health science has been a very early and constant interest in Dr. Siddoo-Atwal’s life. She had role models right at home. Her mother was a medical doctor, a pediatrician, and her father an eminent entomologist.

Her deeper dive came with Ataxia-telangiectasia (AT) patients, who are genetically prone to lymphomas. More experience with cancer in various models of carcinogenesis including ultraviolet radiation-induced skin cancer, led her to create a novel formulation of a sunscreen to combat apoptotic sunburn. Apoptosis, or scientific sunburn, has been associated with an increased risk of skin cancer. 

Her pursuit of the best sun protection for skin cancer survivors and those suffering from apoptotic sunburn no matter which product they used, also stemmed from her personal experience with the commonly available solutions based on SPF. She found they DID NOT prevent sunburn, only redness, inflammation and tanning.

Existing formulations weren’t blocking the whole sunburn process. Her next step was to identify and to develop the ‘sunburn cycle’ to educate both those in most need of reliable care and to dispel the misleading myths of sun protection barraging the general public. Her passion and expertise led to the formulations of the Moondust Cosmetics® lines. Dr. Siddoo-Atwal promoted APF (Apoptotic Protection Factor) as the more effective measure to minimize scientific sunburn and ultimately cell death.

The technical side of her research has produced a solution that can prevent many forms of skin diseases including skin cancer. It offers the confidence of protection to patients that have already survived it.  The formulations work for people who go out into the sun or are exposed to ultraviolet radiation and for those people whose skin peels no matter how hard they try to protect it.

The esthetic result of her work, especially with its recently unveiled improvements, offers sensation pleasing products that do not irritate skin or cause any inflammation. Moondust Cosmetics®’ products – which currently include a facial base and a skin protector – are ideal for post procedures (like ablative lasers, peels, surgery to help protect and heal the skin.).

Dr. Chanda Siddoo-Atwal’s name means moon. As she chose to call her innovative company Moondust Cosmetics®, her colleagues and friends soon referred to her as Dr. Moondust®. The special combination of dedication to her craft and the extraordinary energies it takes to bring even the most needed and helpful products to market, has earned her recognition on both academic and business circles.

In 2018, Drishti Magazine honoured her with the title of Vancouver’s Woman Entrepreneur of the Year.  She has been invited to present her research at symposiums, conferences and expos around the world. Her book, A New Approach to Cancer Risk Assessment: An Overview (Lambert Academic Publishing) ties together her research and her many presentations. Her latest publication of a chapter in Current Understanding of Apoptosis includes her research on electromagnetic radiation (EMR) and the effect it has on living beings. 

Dr. Moondust is applying her knowledge, skills and abilities in the quest to develop a unique line of cosmetics meeting rigorous scientific standards. She is also devoted to the arts. She plays the piano, writes operas, and coordinates an orchestra to play her pieces in public venues.

An ardent supporter of environmental and social causes, she is a philanthropist who is devoted to working for peace. On September 23rd, she is hosting a Peace Concert and You are the World conference at the Swanwick Centre in Victoria, BC in an effort to further educate the public on how to live and to create a more peaceful world.

To learn more about Dr. Siddoo-Atwal and Moondust Cosmetics®, visit the website at moondustcosmetics.com and find us on Facebook at facebook.com/DrMoondust/

Download a free chapter of “Current Understanding of Apoptosis” here:  https://bit.ly/2OSGMxN

Don’t miss out on the announcement on September special pricing to mark the Autumnal Equinox. Be in the know and join Moondust Cosmetics® on Facebook or connect with us on Instagram.

A percent of proceeds from Moondust Cosmetics® sales supports a special fund – Victims of Skin Cancer.